Don’t be surprised when you visit www.ModernDentalMarketing.com this week and see an all-new look. It’s just our way of ringing in 2011! We’ve taken our own advice and invested in a logo that accurately represents our company. And we’ve said goodbye to blue. In our new logo, bold colors convey power and energy, while the retro hues and font convey solidity and longevity. We chose to incorporate boxes and offset type to impress the message that we think outside the box, but our ideas aren’t boxed in by traditional boundaries.
It’s a new brand, but the same great MDPM service and products.
If you’ve signed up for our RSS feed or newsletter, your subscription is still valid. If you’ve not signed up, get on board! Just click on the sign up button in the right sidebar. Our next newsletter will go out this week. Subscribers will receive exclusive access to a password-protected page on the MDPM website with information, templates, and submission sites for press releases.
Also, look for us on Facebook check in if you attend the:
- January 13-15 -Southwest Dental Convention, Dallas Convention Center (Dallas)
- January 29 – Give Kids a Smile, Collin College (Dallas Area)
- February 24 – Chicago Dental Society Midwinter Meeting, McCormick Place West Building (Chicago)
The MDPM crew wishes you a HAPPY and PROSPEROUS NEW YEAR!
It’s a big job, an important job, but I see many dentists use the standard name, DDS, PC as their practice name. Using your name as your practice name is fine, particularly if you’re in a small town, if you’re the next generation in an established practice, or if you plan to brand yourself for future endeavors, like speaking or consulting. However, if you use your name as your dental practice name because you didn’t have time or energy to come up with anything better, that’s a cop out, plain and simple.
You deserve better!
In all marketing and advertising, the first thing to define is your target market. You need to know the age, income level, education level, and habits of your target market. First, determine which services you want to offer. Next, decide the age of patients you prefer to treat. The most important step is to learn where your target market hangs out, what they spend money on, and what they appreciate. For instance, a family dentist should focus marketing efforts on moms. Statistics show that women usually choose the family dentist for a household. Knowing where moms are during the day will help you decide how to appeal to them. Working moms appreciate time-saving measures and in-and-out appointments. Stay-at-home moms appreciate the convenience of keeping their children entertained at the dental office. This is great to know when choosing a practice name, writing a website, and composing blog posts.
Before selecting a name for your dental office, do some research. Drive around and look for other dental practices. Do a Google search. Look through the phone book (wipe the dust off first). Make a list of dental practices that are within 12 miles from your office. You do NOT want the same name as another office. Setting your dental practice apart with a name, logo, and brand is the only thing that will differentiate you from every other office when it comes to advertising.
As a writer, I want to bring to light the concept of sounds having influence on feelings. Soft sounds, like “th” and “sh,” elicit a calm feeling, while hard sounds, like “k” and “ch,” tend to have more power. With this in mind, what does your dental practice need to convey? A sedation dentist would probably want to go with the calming sounds, while a cosmetic dentist might choose more powerful sounds.
Try to keep your practice name short — as in just a few words. The other option is to use an acronym. For instance, it’s easier for patients to remember CCID than Center for Cosmetic and Implant Dentistry. It’s also easier to remember Dallas Smiles than Center for Cosmetic and Implant Dentistry. It’s also much easier to print a short name on a sign, business card, and advertisement. Remember KISS? Keep it simple, silly!
Who cares if anyone remembers the name of your practice? You should! When moms talk, your practice name needs to be on the tip of their tongue. Word of mouth is still the best advertising. A dental practice name that resonates usually either rhymes, is short and sweet, mentions a location, or is very common. Yes, common. Comfort Dental…people remember it!
If you need professional help with naming and branding your dental practice, call Modern Dental Practice Marketing at 972-781-8861 or email us. Our expert dental marketing team includes copywriters, researchers, graphic designers, and consultants who can create and implement a dynamic, memorable brand for your dental office. From naming your practice to designing a logo to building a solid online presence that draws in a steady stream of new patients, MDPM has just what the savvy dentist needs.
Posted in Dental Marketing, Web Marketing | Tags: best dental practice names, dental logo design, dental practice logo, dental practice marketing, dental practice name, logo for dental office, name a new dental office, names for dental office, naming a dental practice, new dental office name
Whether you compose your blog posts or MDPM copywriters create them, it’s time to take a look at what your blog site is being found for. If you use WordPress.com, you’ll find traffic and keyword statistics on your dashboard, and you can click through for specifics. If you use WordPress.org, you should add Google Analytics code so that you can learn traffic statistics about your blog.
Here’s how to revise your keyword focus. Think about:
- Which dental services bring you the most profit
- Which dental services do you most enjoy
- Make a list of words that people associate with those services
- Check your list against your site statistics to determine which ones are missing
- Create blog posts that emphasize these keywords, and post on the topics once a month for a few months
- Include keywords in the heading
- In the blogs, include links to your related website pages and blog posts where appropriate
- Add pages on the keyword topics to your main website and include internal links on multiple pages
- Browse the Internet for blogs on related topics, and leave comments with backlinks to your blog post
- Write an article on the topic and submit it to a few free article websites
This should definitely boost your traffic for targeted keywords. Of course, just the 10 tips above will take some time and effort. In addition, the text composed for your blog, website, and articles should be reader friendly for the general public (who are not doctors, remember).
If you want to improve your Google rankings for particular keywords and, thus, improve your potential for more of your most profitable and preferred cases, call Modern Dental Practice Marketing today at 972-781-8861 or email us. We’ll answer all of your questions and explain how a solid Internet marketing plan can seriously boost business in 2011. We’re working this week, so call any time!
Happy New Year!
Posted in Blogging, Search Engine Optimization, SEO and Google, Web Marketing | Tags: blogging for dentists, custom dental website, dental blog, dental blog copywriter, dental blog writer, dental internet marketing, dental marekting, dental seo, dental website, dental website marketing, dentist blog, search engine optimizaiton for dentists, seo for dentists
Fingers are flying and keyboards are on fire as our creative elves stock up dentists’ blogs for the remainder of 2010, but we’re lightening the load by not posting on MDPM’s blog this week.
Our entire crew wishes your family and team the happiest of holidays. May many neighbors bring you cookies.
If you need us during this festive season, don’t hesitate to call or email us.
Santa Loves Dentists
Outside of dentistry, custom does sound great – a custom home, a custom “ride,” a custom wardrobe. The word custom conjures up thoughts of being unique, elite, exclusive. Truth is, for savvy business people, even cosmetic dentists who cater to a high-end clientele, when it comes to Internet marketing, custom means frivolously expensive. Stick with me here, even if you don’t agree right now.
Brand & Logo Design
Dentists do need a custom, well-thought out brand that accurately represents their practice philosophy, vision, and message. Custom branding is essential to a unique and memorable brand. Once the brand has been developed, however, it’s time to shift the focus. The priority should move toward attracting potential patients, then converting them to active patients.
Blog & Website Design
Blog and website templates are much like the templates we use for word processing. For a business letter, resume, tri-fold brochure, or business card, formatting is predetermined. There is a right and a wrong, and with good reason. The traditional templates we use in word processing have been developed over years of trial and error. They include essential elements and are organized in a logical way that appeals to the reader. Templates also help us get the job done faster, so we can move on to the next step in our project. Time is money.
Similarly, blogs and websites, whether custom-built or based on a template, must include some of the same elements. They have to fit on a rectangular monitor (and a smart phone). A website visitor should be able to easily move around all pages of the site, so navigation (page names) should be on every page. Another important factor is contact information. A business’ phone number and email address should stand out on every page of a website. In most cases, a footer with copyright information is standard.
Website & Blog Text
A website’s design can start with a template, but words (also called text or content) should never be stock. The main purpose of a website and blog is to attract targeted patients, which means you need good visibility. What’s the point of putting up a billboard behind a building? People need to see your advertising, or you’re wasting time and money. Google owns 65% of the market share when it comes to search engines. Competitors, including Yahoo and Bing, aren’t anywhere close to Google.
Regarding the words on your website, Google places high value on uniqueness and news (blog posts are considered news). If your website or blog features content that can be found on other websites, Google will not rank your website as high as it would if the site had original text. For more on this topic, check out this blog about feeding the Google beast.
I sincerely believe that instead of paying $5K or more for a custom, built-from-scratch website, it’s wise to start with a template. Notice I said start with a template, not rely on a template. There are hundreds of thousands of templates for blogs and websites these days. Many include customizable features. A designer can change colors, design elements (like the location and style of a special offer button), as well as photos, fonts, and widgets (like surveys, link lists, and social networking feeds.) You can often add video or slide shows, as well.
I say all this to verify my point: template, in regards to the design of a website, is not a 4-letter word. Marketing companies have made the general public believe that template indicates cheap, when in reality, a more accurate describer is savvy.
If you’d like to learn more about customizable websites and blogs, call Jill at 972-781-8861 or email us. The Modern Dental Marketing Team has years of experience with website marketing for dentists, and we’d like to show you how to invest your marketing dollars wisely in 2011.
Have you been told that having a blog on your website is all you need for optimal search engine optimization? Have you heard that a dental practice blog is simply a waste of time? Well, we’re going to play a little game of Myth Busters today. I want to share with you the top five reasons that you need not just any blog, but you need an MDPM blog.
1) To increase your odds for placement on SERPs by having multiple domains
According to SearchEngineOptimizationJournal.com, “Google will only allow one page from the same domain to rank for the same keyword.” What this means is, if you want to have the top few listings for a keyword phrase, multiple websites will help. The article goes on to say, “The more websites you have, the more chances you have of attracting sales. It means more opportunities for you to earn the income you want.”
For instance, Google “sedation dentist Wilkes Barre” and you’ll see that our client, Back Mountain Dental, appears as A on the map, then further down on the first page, their blog, sedationdentistwilkesbarre.com, ranks fourth. Out of the 15 listings on page one of Google, Back Mountain Dental shows up twice. Read More…
If your blog has been too clinical lately — or if it seems salesy — get personal. I recommend you use your dental blog to connect with patients, and potential patients, on a more personal level by featuring profiles of your team members. Here’s a sample employee profile blog that MDPM wrote for one of our amazing dentists.
- Full Name
- Universities & Degrees
- Years in Current Position
- Related Previous Experience
- Job Duties
- What You Love About Your Career
- What You Love About Your Patients
- Continuing Ed (most recent)
- Association Memberships
- Volunteer Activities
- Favorite Quote
- Can we use one of your Facebook photos for the blog?
If your employees don’t want their full name, family info, or photo on the blog, that’s okay. However, it’s best to use as much information as possible to make the blog post interesting. You can swap out the “Favorite Quote” bullet with favorite song, movie, time of year, celebrity smile, sports team, or whatever. It’s nice to keep this question consistent on all profiles, though. Read More…
- Books & Business Ed
- Business of Dentistry
- Community Involvement
- Dental Consulting
- Dental Marketing
- Dental Meeting Reviews
- Dental Team Training
- Dental Website
- E-News & E-Blasts
- Free Reports
- Google Ranking Testimonials
- Guest Blogs
- Link Exchange Tips
- MDPM News
- Search Engine Optimization
- SEO and Google
- Social Networking
- Web Marketing
- Weekend Warrior
- Writing for Dental Practices