Posted by: Editor | January 8, 2011

This website has moved!

Please go to www.moderndentalmarketing.com
to see our newest posts. And have a sensational day!!!

Posted by: Editor | January 3, 2011

Modern Dental Marketing News: New Year, New Look!

Don’t be surprised when you visit www.ModernDentalMarketing.com this week and see an all-new look. It’s just our way of ringing in 2011! We’ve taken our own advice and invested in a logo that accurately represents our company. And we’ve said goodbye to blue. In our new logo, bold colors convey power and energy, while the retro hues and font convey solidity and longevity. We chose to incorporate boxes and offset type to impress the message that we think outside the box, but our ideas aren’t boxed in by traditional boundaries.

It’s a new brand, but the same great MDPM service and products.

(Is it time for your practice to have a new brand?)

If you’ve signed up for our RSS feed or newsletter, your subscription is still valid. If you’ve not signed up, get on board! Just click on the sign up button in the right sidebar. Our next newsletter will go out this week. Subscribers will receive exclusive access to a password-protected page on the MDPM website with information, templates, and submission sites for press releases.

Also, look for us on Facebook check in if you attend the:

  • January 13-15 -Southwest Dental Convention, Dallas Convention Center (Dallas)
  • January 29 – Give Kids a Smile, Collin College (Dallas Area)
  • February 24 – Chicago Dental Society Midwinter Meeting, McCormick Place West Building (Chicago)

The MDPM crew wishes you a HAPPY and PROSPEROUS NEW YEAR!

Posted by: Editor | December 30, 2010

The Scoop About Custom Dental e-Newsletters

Posted by: Editor | December 28, 2010

Naming Your Dental Practice

Posted by: Editor | December 27, 2010

Back to Basics: Keyword Selection

Whether you compose your blog posts or MDPM copywriters create them, it’s time to take a look at what your blog site is being found for. If you use WordPress.com, you’ll find traffic and keyword statistics  on your dashboard, and you can click through for specifics. If you use WordPress.org, you should add Google Analytics code so that you can learn traffic statistics about your blog.

Here’s how to revise your keyword focus. Think about:

  1. Which dental services bring you the most profit
  2. Which dental services do you most enjoy
  3. Make a list of words that people associate with those services
  4. Check your list against your site statistics to determine which ones are missing
  5. Create blog posts that emphasize these keywords, and post on the topics once a month for a few months
  6. Include keywords in the heading
  7. In the blogs, include links to your related website pages and blog posts where appropriate
  8. Add pages on the keyword topics to your main website and include internal links on multiple pages
  9. Browse the Internet for blogs on related topics, and leave comments with backlinks to your blog post
  10. Write an article on the topic and submit it to a few free article websites

This should definitely boost your traffic for targeted keywords. Of course, just the 10 tips above will take some time and effort. In addition, the text composed for your blog, website, and articles should be reader friendly for the general public (who are not doctors, remember).

If you want to improve your Google rankings for particular keywords and, thus, improve your potential for more of your most profitable and preferred cases, call Modern Dental Practice Marketing today at 972-781-8861 or email us. We’ll answer all of your questions and explain how a solid Internet marketing plan can seriously boost business in 2011. We’re working this week, so call any time!

Happy New Year!

Posted by: Editor | December 22, 2010

Happy Holidays!

Fingers are flying and keyboards are on fire as our creative elves stock up dentists’ blogs for the remainder of 2010, but we’re lightening the load by not posting on MDPM’s blog this week.

Our entire crew wishes your family and team the happiest of holidays. May many neighbors bring you cookies.

If you need us during this festive season, don’t hesitate to call or email us.

P.S.

Santa Loves Dentists

Posted by: Editor | December 20, 2010

Dental Websites & Blogs: Template is Not a 4-Letter Word

In dentistry, custom means quality. But that’s not true in all industries.

Outside of dentistry, custom does sound great – a custom home, a custom “ride,” a custom wardrobe. The word custom conjures up thoughts of being unique, elite, exclusive. Truth is, for savvy business people, even cosmetic dentists who cater to a high-end clientele, when it comes to Internet marketing, custom means frivolously expensive. Stick with me here, even if you don’t agree right now.

Brand & Logo Design

Dentists do need a custom, well-thought out brand that accurately represents their practice philosophy, vision, and message. Custom branding is essential to a unique and memorable brand. Once the brand has been developed, however, it’s time to shift the focus. The priority should move toward attracting potential patients, then converting them to active patients.

Blog & Website Design

Blog and website templates are much like the templates we use for word processing. For a business letter, resume, tri-fold brochure, or business card, formatting is predetermined. There is a right and a wrong, and with good reason. The traditional templates we use in word processing have been developed over years of trial and error. They include essential elements and are organized in a logical way that appeals to the reader. Templates also help us get the job done faster, so we can move on to the next step in our project. Time is money.

Similarly, blogs and websites, whether custom-built or based on a template, must include some of the same elements. They have to fit on a rectangular monitor (and a smart phone). A website visitor should be able to easily move around all pages of the site, so navigation (page names) should be on every page. Another important factor is contact information. A business’ phone number and email address should stand out on every page of a website. In most cases, a footer with copyright information is standard.

Website & Blog Text

A website’s design can start with a template, but words (also called text or content) should never be stock. The main purpose of a website and blog is to attract targeted patients, which means you need good visibility. What’s the point of putting up a billboard behind a building? People need to see your advertising, or you’re wasting time and money. Google owns 65% of the market share when it comes to search engines. Competitors, including Yahoo and Bing, aren’t anywhere close to Google.

Regarding the words on your website, Google places high value on uniqueness and news (blog posts are considered news). If your website or blog features content that can be found on other websites, Google will not rank your website as high as it would if the site had original text. For more on this topic, check out this blog about feeding the Google beast.

Customizable Templates

I sincerely believe that instead of paying $5K or more for a custom, built-from-scratch website, it’s wise to start with a template. Notice I said start with a template, not rely on a template.  There are hundreds of thousands of templates for blogs and websites these days. Many include customizable features. A designer can change colors, design elements (like the location and style of a special offer button), as well as photos, fonts, and widgets (like surveys, link lists, and social networking feeds.) You can often add video or slide shows, as well.

I say all this to verify my point: template, in regards to the design of a website, is not a 4-letter word. Marketing companies have made the general public believe that template indicates cheap, when in reality, a more accurate describer is savvy.

If you’d like to learn more about customizable websites and blogs, call Jill at 972-781-8861 or email us. The Modern Dental Marketing Team has years of experience with website marketing for dentists, and we’d like to show you how to invest your marketing dollars wisely in 2011.

Posted by: Editor | December 17, 2010

Why Your Dental Practice Needs an MDPM Blog

Have you been told that having a blog on your website is all you need for optimal search engine optimization? Have you heard that a dental practice blog is simply a waste of time? Well, we’re going to play a little game of Myth Busters today. I want to share with you the top five reasons that you need not just any blog, but you need an MDPM blog.

1) To increase your odds for placement on SERPs by having multiple domains
According to SearchEngineOptimizationJournal.com, “Google will only allow one page from the same domain to rank for the same keyword.” What this means is, if you want to have the top few listings for a keyword phrase, multiple websites will help. The article goes on to say, “The more websites you have, the more chances you have of attracting sales. It means more opportunities for you to earn the income you want.”

For instance, Google “sedation dentist Wilkes Barre” and you’ll see that our client, Back Mountain Dental, appears as A on the map, then further down on the first page, their blog, sedationdentistwilkesbarre.com, ranks fourth. Out of the 15 listings on page one of Google, Back Mountain Dental shows up twice. Read More…

Posted by: Editor | December 16, 2010

YES, Facebook is Down!

The world is not coming to an end. According to Mashable.com, Facebook is initiating a ton of  new features, including brand pages. During the updates, the entire site went down. Yikes!

Mashable says they’ve contacted Facebook to see what’s up, and they’ll keep us all posted.

Since you cannot go on FB right now, check out this article about the new features that broke the system😉

Posted by: Editor | December 16, 2010

Team Profiles for Dentists’ Blogs

If your blog has been too clinical lately — or if it seems salesy — get personal. I recommend you use your dental blog to connect with patients, and potential patients, on a more personal level by featuring profiles of your team members. Here’s a sample employee profile blog that MDPM wrote for one of our amazing dentists.

Use the following interview for each employee in your office. If you want, send it to your favorite lab techs and the specialists you refer patients to, as well.

  • Full Name
  • Title
  • Universities & Degrees
  • Years in Current Position
  • Related Previous Experience
  • Job Duties
  • What You Love About Your Career
  • What You Love About Your Patients
  • Continuing Ed (most recent)
  • Association Memberships
  • Awards
  • Volunteer Activities
  • Hometown
  • Family
  • Hobbies
  • Favorite Quote
  • Can we use one of your Facebook photos for the blog?

If your employees don’t want their full name, family info, or photo on the blog, that’s okay. However, it’s best to use as much information as possible to make the blog post interesting. You can swap out the “Favorite Quote” bullet with favorite song, movie, time of year, celebrity smile, sports team, or whatever. It’s nice to keep this question consistent on all profiles, though. Read More…

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